Phygital Twin

A unique eCommerce experience for a future focused fashion company bringing unique digital garments on demand.

Phygital twin is a sustainable ecommerce marketplace using state of the art technology to transform unique digital fashion into physical fashion on demand.

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The Phygital Twin team approached FDRY to ensure the implementation of a smooth ecommerce journey. Having worked with Phygital Twin before, FDRY were familiar with the site goals and mapping thus giving FDRY a head start on the development of the ecommerce functionality. With a slightly new focus for the site, FDRY design team were able to refocus the design to make it more appealing to a B2C market, all whilst maintaining the current branding elements.

With a slightly new focus for the site, FDRY design team were able to refocus the design to make it more appealing to a B2C market, all whilst maintaining the current branding elements. The FDRY team initiated the process by looking over the current website structure, ensuring that all B2B areas were appropriately placed for possible investors and partners.

Phygital Twin resulted in an elevated interface with new ecommerce functionality that allows partners to showcase their digital creations, integrated with future focused technology.

With a slightly new focus for the site, FDRY design team were able to refocus the design to make it more appealing to a B2C market

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