Charity website design is an all-important factor that allows brands to captivate their audience and draw them into their desired journey. Charities and non-governmental organisations (NGOs) are often equipped with a powerful message that is to be put across in hope to enact action from the user, whether it be donating, signing a petition, volunteering etc.
Having branded, designed, and developed websites for NGOs, FDRY have caught the tips and tricks to making your website timeless, effective, and user-friendly. It all starts with making powerful branding, and from there, the website design and build will follow strongly.
5 Tips for designing and developing a timeless website
1. Use friendly relatable imagery & graphics to create impact and communication
Keeping the user engaged whilst communicating the brand message is what should be aimed to be achieved when picking out website imagery. It should be soft and powerful, as the imagery can make or break the brand. Facial expressions, colour, environments etc. can alter the message depending on the user, so having a clear user in mind can make it easier to pick appealing imagery.
2. Have a clear call to actions to determine the user and business goals
Defining a clear user journey will help to achieve the desired goal for your users. There should be clear instructions, prompts, and call to actions to follow whilst carefully crafting a hierarchy to the journey.
3. Informative and easy to navigate.
Allow for easy and clear navigation, it will allow users a pleasant experience on the website without any frustration. Understanding the information presented in the charity design process will make the building stage easier and quicker. The presentation of information can be organised according to what is best for the brand and what there is on offer, for example, simple navigation with clear submenus make content more digestible if there are a lot of pages.
4. Inclusivity and accessibility
A charity website design should be inclusive and accessible. It may be challenging to make it inclusive and accessible to all users, so defining the key audience from the beginning will shape the branding, design and build for the desired result. Making it inclusive by considering language, culture, gender, age etc. Whilst accessibility should consider a person’s individual needs.
5. The design should be clean & clear!
With all of the above considered, the amount of space and content on the website should not overpopulate. Making sure the website is clean and clear will make sure the message being put across is not distorted and confused, as this might decrease credibility.
Need help with your NGO or charity website design and build?
Backed by experience and sector knowledge, the FDRY team is equipped to brand, design and build timeless and ideal websites for the charity and NGO sector. Make sure you get your ideal website with well thought out strategy, from the branding to the beginning of your user’s journey. Send us your brief!